Teams across PepsiCo’s HIVE Incubator and Planet Partnership (JV with Beyond Meat) needed to ramp up staff before and during product launch efforts to ensure success. These fast-moving teams needed flexibility and partners who could ramp talent quickly.

Upwork connected these teams with experts such as retail data analysts, data engineers, and creative project managers. On average, hires were made in <1 week after posting on Upwork’s platform.

These experts partnered with PepsiCo teams to help with everything from analyzing real time vs. forecasted sales data to developing creative assets for new brands as they came to life. Ultimately, this access to nimble team expansion enabled the delivery of faster solutions and successful launches.

As a shared service, PepsiCo’s Insights team needs to build trusting relationships with their business partners by communicating their value effectively. This team lacked expertise in creating content that tells an engaging story about the outcomes of their work.

Upwork connected the team to a Technical Copywriter with a background in Product Management to create playbooks to grow US adoption of their Demand Accelerator model outside of the Central region, where it was first developed and tested at the Store, Key Account, and Cluster level.

The Copywriter was able to effectively showcase multiple aspects of the data and create playbooks for different PepsiCo audiences. One playbook focuses on internal team training while the other connects with a broader audience, sharing ways to adopt & utilize these new capabilities in different parts of the business.

PepsiCo showcased The Plus, The Bolt and The Drop exhibitions at Expo 2020 Dubai to inspire and educate visitors on water stewardship, sustainable packaging, agriculture, and foods & beverages products that are better for people and the planet. They needed to capture the footage of the exhibitions for future marketing campaigns, but they didn’t have any in-house resources local to Dubai.

Upwork’s “Bring Your Own” feature allows the platform to be used as a payment channel for individual or agency relationships that PepsiCo employees already have. So the team was able to simply invite a videographer to join Upwork, rather than onboarding the videographer as a new supplier through the Corporate Design Center for an isolated project.

PepsiCo’s Design teams are known around the world for bringing more than 40 brands to life through innovation at the intersection of viability, feasibility and desirability. Upwork’s BYO feature allows them to leverage their professional networks to move faster as they deliver on projects around the globe.