Marriott's US Content Studio set out to relaunch the Marriott Bonvoy YouTube channel.

The team knew that in order for the relaunch to live up to its potential, it needed to incorporate an expert-level SEO strategy.

Problem was, they didn't have the talent in house who could drive this SEO strategy – crucial for the first 60+ videos to ensurethe success of the channel.

Rachael Blair, Video Producer in Marriott's US Content Studio, turned to Upwork for access to a global network of specialized independent professionals.

In less than 3 days, a perfect SEO expert named Joshua was identified, interviewed and hired – all in the same week.

60 videos optimized in under one month – beating the original deadline!

The team was so happy with the engagement that they now partner with Joshua on an ongoing basis.

The Brand & Destination Marketing Team at Marriott needed a series of video overlays translated from English to Chinese in order to launch in Chinese-speaking markets.The challenge was - the team needed someone with the skills to be able to not only translate, but also to understand the Marriott brand and ensure that the output was in alignment with brand guidelines.

Maggie Ni, Director Brand & Destination Marketing, turned to Marriott’s dedicated account team at Upwork! Within just three days, the Upwork team helped Maggie identify several highly rated candidates to choose from.

<1 Week time to engage

30-50% Cost savings over traditional sources

2x Faster project turnaround

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The Brand & Destination Marketing Team needed to infuse the Autograph Collection brand into existing influencer content developed by the Global Team. This required lens framing and sizing edits across a variety of media channels.The challenge was – the team was up against a tight deadline and the internal team didn’t possess the skills or bandwidth to turn this around in time for the campaign launch.

Tatenda Mutunga, Sr. Manager of Brand & Destination Marketing, turned to Marriott’s dedicated account team at Upwork.

In a matter of days, Tatenda’s team was connected with a Top Rated freelancer named Aleksandrs who was familiar with Marriott’s brand and workflows thanks to a previous project with the F&B team  – maximizing the efficiency of this engagement.

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A Familiar Face: The Upwork platform made it easy to connect with a freelancer who was already familiar with Marriott’s processes and brand guidelines.

Speedy Hiring: In a matter of days, Aleksandrs was onboarded and working on the project.

Fast Turnaround: The media advertisements were live in less than a week after the engagement began.

Marriott's Digital Consulting team was tasked with supporting the Manilla Hotel Cluster in the launch of a new website. The challenge was - the project required a higher volume of content than the internal team was positioned to deliver. This, combined with budget constraints and a copywriting skills gap, left the Digital Consulting team in need of support – fast.

Jane Santiago, Director of Digital Consulting at Marriott, turned to Marriott’s dedicated account team at Upwork! Within one week, the entire hotel group was able to obtain access to the Upwork platform, scope the project, and review several candidates with proven track records.

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Same-Day Start: All in one day, the perfect professionals for the job were selected and began work.

Cost Savings: The Digital Consulting team art Marriott spent 30% less than they would have using traditional hiring methods such as staffing agencies.

Administrative Ease: Consolidated billing across multiple teams using multiple freelancers made this engagement an administrative breeze.